Even before the COVID-19 pandemic, online retailing and e-commerce of all kinds had become a disruptive force in the global economy, sweeping away everything in its path. Since the pandemic forced many to stay home, it became more of a requirement than an opportunity for retailers to move to e-commerce. Which innovations and new offline formats have the global networks introduced? How can you transport your business online, and is it even worth it? Using specific cases we will analyze the pros and cons and discuss new trends and challenges in retail.