Phygital Customer

Main Stage


User behavior in the digital age

Phygital is a term that has become popular due to the pandemic, which has accelerated the incorporation of technology into all areas of human life. How technology changes consumer behavior and what business should do about it - this is what the Phygital customer session will be about. Experts will share the results of recent research on changes in consumer behavior under the influence of technology and present real cases of businesses that develop phygital-relationships with their clients.