Phygital Customer
Main Stage
14:00-16:00
User behavior in the digital age
Phygital is a term that has become popular due to the pandemic, which has accelerated the incorporation of technology into all areas of human life. How technology changes consumer behavior and what business should do about it - this is what the Phygital customer session will be about. Experts will share the results of recent research on changes in consumer behavior under the influence of technology and present real cases of businesses that develop phygital-relationships with their clients.
Moderator
Olga Royenko
Founder and CEO of Royenko Marketing Agency
Valerii Novikov
Commerce Development Director, Mastercard Ukraine
Anastasiia Davydova
Commercial director in the leading investment and development company Avalon Inc.
Grant Dayan
Co-founder of OMO Systems
Valeria Tolochyna
Chief Marketing Officer, MEGOGO
Sasha Zhylyayev
CMO of the largest network of cinemas in Ukraine- Multiplex
