A specialist with 20 years of experience in marketing management in the largest grocery chains in Ukraine. At Silpo Kateryna is responsible for brand development strategy, communication, the creation of unique store design concepts, as well as magic and fun in the guest experience. Kateryna is a certified expert in the experience economy. The guest experience cases created by the team under Kateryna’s leadership were included in the world bestseller “The Experience Economy” by Joseph Pine and James Gilmore.