As a chief merchant and seasoned e-Commerce expert specialising in luxury fashion, Jen Sidary has led and implemented partnerships between brands and established retailers from around the world, with a career spanning three decades. As an industry veteran and spending much of her time in Ukraine since the end of 2020, Sidary founded ANGELFORFASHION.com in April 2022 a multi-brand fashion eCommerce website to support Ukrainian fashion designers. She is also an expert for USAID’s Competitive Economy Program showcasing Ukrainian brands at New York and Paris Fashion Weeks. Sidary was formerly the President of Vivienne Westwood America, the Head of Zappos luxury website including launching the a strategic alliance for Zappos Couture with the late André Leon Talley.