Tatiana Lukinyuk

B2C Director, Kyivstar

Tatiana Lukinyuk has over 25 years of experience in international companies. She built her marketing career in the international FMCGs, eventually growing to Marketing Director at Swedish-based Oriflame and then Anheuser-Busch InBev, where she led the biggest beer company in Ukraine.
Switching to sales she became as National Sales Manager for chocolate in Mars Ukraine with responsibility for world-renown brands like Snickers, M&Ms and Twix.
In 2015 Tatiana became General Manager for Red Bull to lead the energy drinks business in Ukraine.
In 2021 Tatiana made a career turn switching from FMCG to telecom to embrace the newly created role of B2C director in Kyivstar, the #1 telecom in Ukraine
Tatiana is also the Associate Professor at the Kyiv School of Economics.
In 2017 Tatiana founded Kyiv Bookworms Club, which brings together book lovers and addicts. Currently the Club has over 4000 ‘bookworms’. Since 2021 she is a co-author of the career building book “How To Want And Have It All… No Guarantees”.
Included into Self Made Women Rating by Forbes and Top-30 Successful Women in Business by Novoye Vremya.