Reanne Leuning

Director, Creative Industries, ADVANTAGE AUSTRIA

Reanne Leuning is responsible for the internationalization programs for the Austrian Creative Industries at Advantage Austria, the Austrian trade promotion and innovation agency with more than 100 offices in 70 countries. Through consulting, financial support and the organization of exhibitions, showcases and B2B matchmaking events as well as conferences and economic missions, the main aim is to generate more international business opportunities for Austrian designers and manufacturers, the music industry, fashion labels, filmmakers and other entrepreneurs from the creative industries.
Reanne studied German Language and Literature as well as Communication and Information Studies at Groningen University in the Netherlands. She started her professional life at the cultural departments of the Dutch Embassies in Athens and Vienna. After that, she worked at the European Commission in Brussels and as an editor at the Austrian press agency Pressetext. She was involved in many art projects in the context of her work for ART & IDEA, such as Vienna Art Week, “Flow – Festival of Conversation for Culture and Science” and the exhibition “A Way Beyond Fashion” in New York.